Monster, Beats by Dr. Dre to split up, but first: new headphones
Beats Electronics and Monster Cable Products, two companies that together defined the current $1-billion headphone industry with the Beats by Dr. Dre line, are parting ways at the end of the year.
But before the two become competitors in a segment of consumer electronics that is just as much about fashion as it is technology, a wave of new Beats by Dr. Dre headphones and boom boxes (built by Monster) will hit store shelves.
At the Consumer Electronics Show in Las Vegas last week, I caught up with Jimmy Iovine, Beats Electronics' chairman and CEO of Interscope Geffen A&M Records, to talk about what products the Beats brand had planned for 2012 (you can see our interview in the video above).
First up will be the new Mixr headphones, designed by Grammy-winning producer and DJ David Guetta. The Mixr is a lightweight and strong design -- I twisted and bent the headband, and it returned to form and never felt week -- that offers the bass-heavy sound Beats is known for. At $279, the Mixr is set to hit U.S. stores in early February in black and white. They're already available in Europe.
Review Of Monster Speaker Wire - News
As we walked into the space Monster (formerly Monster Cable) had taken over at CEDIA 2011, we were immediately drawn to the front of the room by some trapezoid-shaped, shiny red and yellow speakers. But, it wasn't the speakers interesting shape or
Beats Electronics and Monster Cable Products, two companies that together defined the current $1-billion headphone industry with the Beats by Dr. Dre line, are parting ways at the end of the year. But before the two become competitors in a segment of
By Angela Moscaritolo Celebrity-backed headphone company Beats Electronics and its manufacturer, Monster Cable, are parting ways once their contract expires in 2012. Beats Electronics, the brand of headphones and audio speakers founded by hip hop
Monster — a company once known for producing insanely nerdy speaker wire — changed headphones forever (for better or worse) with its fashionable, bass-heavy Beats by Dre line. Now that Monster's cash cow is HTC's cash cow, Monster is clearly on the
They also notified us that (appropriately) they will now be called just Monster, instead of the company's former official name of Monster Cable. First we have a new power management system from Monster and the folks over at Power People.
