Lithia Beer returns to West Bend, expands across Wisconsin
Last fall, Lithia Beer of West Bend introduced bottles of its Regner Red brew in eastern Wisconsin. Now the brew is starting to turn up in Madison. Lithia, once called "The beer that made Milwaukee jealous," is looking to catch the interest of beer enthusiasts interested in Wisconsin brewing history, and recapture its historic swagger.
So far, Lithia has released its Regner Red and Bucky Blonde ales. Both are based upon pre-Prohibition recipes from the former West Bend Lithia Company, a brewery that dates back to 1848, the year Wisconsin became a state.
The driving force behind Lithia's resurgence is West Bend businessman Gunter Woog. He's owned the Lithia Beer trademark since 1999, and was simply waiting for the right time to bring back the beer. The name had been unregistered since the Walter Brewery of Eau Claire stopped operation in the 1980s.
Woog, born near Frankfurt, Germany, says he has beer in his genes. He came to the U.S. in 1952 at the age of six, and has been in business in West Bend for over 40 years; his company, Imagineering, specializes in silver recovery in manufacturing processes.
Looking to revive Lithia, Woog teamed up in 2008 with Christopher George, the brewmaster at Riverside Brewery , a brewpub in downtown West Bend. They made a batch of beer for the grand opening of a new addition to West Bend Mutual Insurance Company’s corporate headquarters. (One of the first policies West Bend Mutual sold was to the West Bend Brewing Company in 1894.) After a few more batches were released, the beer developed a local following, so Woog turned to Sprecher Brewing of Glendale to scale up production.
Woog loves beer and says he wants to do something for the community: "It's a hometown brand; we've captured the spirit of the original beer, and I want it to be something that I can give the community, something that will be around for another 100 years." Some proceeds from the sale of the beer help support the restoration of Regner Park, the Washington County Historical Society, and the Museum of Wisconsin Art in West Bend.
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Looking to revive Lithia, Woog teamed up in 2008 with Christopher George, the brewmaster at Riverside Brewery, a brewpub in downtown West Bend. They made a batch of beer for the grand opening of a new addition to West Bend Mutual Insurance Company's
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Lithia Beer returns to West Bend, expands across Wisconsin | Beer ...
Last fall, Lithia beer of West Bend introduced bottles of its Regner Red brew in eastern Wisconsin. Now the brew is starting to turn up in Madison. Lithia, once called “The beer that made Milwaukee jealous,” is looking to catch the interest of beer enthusiasts interested in Wisconsin brewing history, and recapture its historic swagger.
So far, Lithia has released its Regner Red and Bucky Blonde ales. Both are based upon pre-Prohibition recipes from the former West Bend Lithia Company, a brewery that dates back to 1848, the year Wisconsin became a state.
The driving force behind Lithia’s resurgence is West Bend businessman Gunter Woog. He’s owned the Lithia Beer trademark since 1999, and was simply waiting for the right time to bring back the beer. The name had been unregistered since the Walter Brewery of Eau Claire stopped operation in the 1980s.
Woog, born near Frankfurt, Germany, says he has beer in his genes. He came to the U.S. in 1952 at the age of six, and has been in business in West Bend for over 40 years; his company, Imagineering, specializes in silver recovery in manufacturing processes.
Looking to revive Lithia, Woog teamed up in 2008 with Christopher George, the brewmaster at Riverside Brewery , a brewpub in downtown West Bend. They made a batch of beer for the grand opening of a new addition to West Bend Mutual Insurance Company’s corporate headquarters. (One of the first policies West Bend Mutual sold was to the West Bend Brewing Company in 1894.) After a few more batches were released, the beer developed a local following, so Woog turned to Sprecher Brewing of Glendale to scale up production.
Woog loves beer and says he wants to do something for the community: “It’s a hometown brand; we’ve captured the spirit of the original beer, and I want it to be something that I can give the community, something that will be around for another 100 years.” Some proceeds from the sale of the beer help support the restoration of Regner Park, the Washington County Historical Society, and the Museum of Wisconsin Art in West Bend.
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